I am your average tall, brunette, west coast girl with a passion for the outdoors, fashion, travel, and beauty. In addition, I am a lover of Hot Cheetos, Mexican spicy candy, and obsessed with my corgi puppy Atlas.
What started as a hobby in the early 2010s became a side job working with my boyfriend Brandon, who would later join me. Rewind a few years; I started my blog in 2016 after I graduated college, when my niche was strictly beauty. My blog was a site where I would post my freelance makeup looks, new trends, and my latest YouTube videos. Fast forward a couple of years later, I took my first paid brand collaboration outside of my niche and decided to pursue other niches that entirely meant everything to me fully; lifestyle, fashion, beauty, and travel.
My entire life, I knew I wanted to start my own business, so I studied Business Management at San Francisco State University. In Addition to my background in business, I have a heart for creativity. I started as a nursing major in my first year of college, took my first job as a makeup artist for MAC Cosmetics, and freelanced on the side for six years; from there, I knew I wanted to manage my own business.
In the years before I started a blog, my dad suggested I begin my own YouTube channel in 2012 when the beauty community was small. He saw my passion for makeup, product knowledge, and desire to help others, so I built my channel to connect with others and had one of the best experiences. I then gained design, photography, and videography skills, and I knew I had to capture my everyday life, not just the beauty side of things.
I wanted to create a safe space where all ages, races, shapes, sizes, and backgrounds feel connected and empowered. I want to share what tools and resources have helped me during the highs and lows in my life. At the same time, I wanted to provide you with practical things like workouts, presets, travel tips, affordable fashion, and beauty trends.